MANILA  -Gokongwei-backed GoTyme Bank on Thursday said it is set to hit 2 million users in the Philippines by the end of the year, citing a strong monthly growth rate and banking heavily on its more customer-centric approach which it said is lacking in other similar financial institutions. GoTyme CEO Nathaniel Clarke said their marketing strategy to focus on customer experience by making 'preferred banking' accessible to all would help attract more people to open bank accounts with them. 'We see this marketing relaunch, in many ways, to focus on the customer to accelerate that.

https://business.inquirer.net/425047/gotyme-bank-eyes-2m-users-by-year-end

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