Outwardly, the FAI in 2023 looks nothing like the FAI in 2019. Different personnel, with an entirely new senior management on and off the pitch, embracing a communication strategy of engagement over stonewalling. Less meditation on crisis, more focus on reputational repair. The rebrand to 'Ireland Football,' with its large shamrock crest, was followed by a Roy Barrett interview when the outgoing chairman of the board emphasised strides towards 'a more honest organisation'. 'More questions than answers,' observed Gareth Farrelly on Twitter.

https://www.irishtimes.com/sport/soccer/2023/04/09/farrelly-critical-of-how-outgoing-fai-chairman-was-appointed/

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