New research from Cox Automotive suggests that consumers shopping for electric pickup trucks are not all that different from their ICE-considering counterparts. In a third round of research, Cox Automotive found that the Ford F-150 Lightning is on top for shopper consideration when compared to its EV counterparts from Chevy, GMC (Hummer), Ram, Rivian and Tesla. The research suggests that shoppers are more likely to consider full-size EV trucks from brands they know or currently own. 'Ford's full-size pickup has long been the best-selling, best-example of the genre, so perhaps it is no surprise that the F-150 Lightning arrives with a leg up on the competition,' noted Vanessa Ton, senior manager of Market and Customer Research at Cox Automotive.

https://www.autoconnectedcar.com/2023/09/ev-truck-buyers-more-likely-to-consider-known-brands/

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