From Business at Leeds 2022 | Full issue Brett Donelson leads a group of cyclists on a ride. The rural entrepreneurship series helped give him the confidence to establish, and now grow, The Cycle Effect, which Donelson launched with his wife in 2013. 'The bicycle has done more for women than any one thing in the world—it gives her a feeling of self-reliance and independence the moment she takes her seat,' civil rights activist Susan B. Anthony said in 1896.   Today, women still ride bikes for the physical and psychological benefits, which can sometimes be life-changing.

https://www.colorado.edu/business/bal22/2022/11/04/magazine-rural-entrepreneurship-cycle-effect

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