HONG KONG — China will launch pilot projects in more than 20 cities to create a 'new-era' marriage and childbearing culture to foster a friendly child bearing environment, the latest move by authorities to boost the country's falling birth rate. China's Family Planning Association, a national body that implements the government's population and fertility measures, will launch the projects to encourage women to marry and have children, state backed Global Times reported on Monday. Promoting marrying, having children at appropriate ages, encouraging parents to share child-rearing responsibilities, and curbing high 'bride prices' and other outdated customs are the focus of the projects, the Times said.

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