Shares of The Southern Company ( NYSE:SO – Get Free Report ) have been assigned a consensus rating of 'Hold' from the thirteen research firms that are currently covering the company, MarketBeat.com reports. Two investment analysts have rated the stock with a sell recommendation, five have issued a hold recommendation, five have issued a buy recommendation and one has assigned a strong buy recommendation to the company. The average 1-year target price among brokerages that have issued a report on the stock in the last year is $73.

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