Vicky Abad is the managing director of market research firm Ipsos. She brings with her over three decades of marketing and research experience in the arena of creating innovative products and solutions, as well as helping build great brands. In this interview, she shares about the trends and trajectories for 2023 and beyond. Q: Help us understand where we are today in the Philippines. Have all things normalized? Although the world may never fully return to the way it was before COVID, we have come as close as possible to adapting to this new world disorder.

https://business.inquirer.net/390198/brands-as-a-force-for-good

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