Another presidential administration, another attempt at having a catchy marketing tagline for the Philippines. That seems to be our fate every six years as the so-called best and the brightest of every sitting government try their hand at creating a campaign that will successfully promote the country overseas and translate to more dollars for the local economy. The latest incarnation of this effort is the 'We give the world our best' slogan that—with the image of the Filipino nurse who administered the world's first COVID-19 vaccine attached to the side of a double-decker London bus—seems to, more than anything else, play up the nation's strength as a labor-exporting country.

https://opinion.inquirer.net/163186/branding-the-ph-beyond-slogans

#inquirer