Pure-Lex anti-snoring pillow [Photo provided by Pure-Lex]The so-called 'sleep tech' market, a combination of sleep and technology to improve a person's sleeping pattern, is growing in popularity and anti-snoring, sleep apnea pillows fitted with artificial intelligence technology are emerging as a 'blue chips.'There are currently three startups that have introduced pillow products incorporating AI technology - Pure-Lex, 10minds Co. and Maetel, according to the industry on Wednesday. Expectations are high that these companies will be competitive on the global stage as foreign countries are also looking closely at their technologies.

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