From July 6th to 14th every year the word fiesta is written in capital letters in Pamplona. The Sanfermines have arrived. When the chupinazo (ceremonial rocket) is fired the city explodes into life. Thousands of people from all over the world descend on the city, which dresses up in red and white. For nine days the streets turn into a feast of friendship, joy, music and non-stop partying, to the rhythm of the charangas and the peñas. The encierro (Bull Run) is the only moment of the day when the party stops, and great tension descends on the route just a few minutes before the bulls start.

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