Where does an ad agency's role end and a creator's role begin? How much overlap can--or should--there be between the two? For a fascinating case study in the increasingly overlapping worlds of brand marketing and online content creators, it's worth looking at how iconic brewer Pabst is working with ...

https://www.adweek.com/agencies/what-pabst-hard-coffees-nightmare-fuel-can-teach-marketers-about-working-with-creators/

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