Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In conversation with Adweek's chief content officer Lisa Granatstein at Adweek's CMO Summit, digitally native ...

https://www.adweek.com/inside-the-brand/the-cmos-of-away-and-exos-deliberate-on-their-changing-roles/

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