When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material. Top line As part of this ...
https://www.adweek.com/social-marketing/mtv-found-pandemic-success-by-using-social-listening-to-lean-into-fandoms/#adweek
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