To promote the new weekly family menu "The Wednesdeal" in France, Burger King created a series of ads--one for each day of the week--to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to showcase Wednesday as the favorite day of the week for kids...

https://www.adweek.com/brand-marketing/burger-king-frances-ad-spots-for-each-day-of-the-week-promote-kid-friendly-deal/

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