YouTube unveiled new connected TV ad units, more shoppable ads and a renewed--focus on creators...

https://adage.com/article/special-report-newfronts/here-everything-youtube-revealed-advertisers-brandcast/2332961

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Deal shows how media giants are navigating the diverging worlds of cable and streaming...

https://adage.com/article/bloomberg-news/discovery-reaches-new-streaming-carriage-deal-hulu-live/2333006

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Welcome to Ad Age---s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.--

--Battle royale--commences

Apple---s court fight with Epic Games, maker of ...

https://adage.com/article/news/apple-battles-epic-games-twitter-advises-privacy-rules-wednesday-wake-call/2333081

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MDC posted--a 2.1% decrease in organic net revenue as merger nears. Stagwell's organic net revenue declined 1.3...

https://adage.com/article/agency-news/mdc-and-stagwell-report-negative-first-quarter-organic-growth/2333306

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The majority of consumers say they would have a better opinion of brands that allow them to opt out of Mother's Day marketing...

https://adage.com/article/cmo-strategy/what-consumers-think-new-mothers-day-marketing-tactics-including-opt-out-options/2333206

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Total TV viewing was off by 2% to 6% in February, according to the Media Rating Council, due to COVID-related maintenance issues...

https://adage.com/article/media/nielsen-undercounted-tv-viewing-audit-finds/2334671

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New group, now called Yahoo,--says it will still have access to Verizon data...

https://adage.com/article/news/verizons-ad-tech-exit-puts-spotlight-other-telecom-giants-still-game/2332461

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HP brings back Christian Slater---s the Wolf as it spotlights cyber security and unveils a new security brand platform...

https://adage.com/article/cmo-strategy/hp-reboots-christian-slaters-wolf-fresh-focus-cyber-security-home/2334906

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The hiring of Garcia Martinez, a former Facebook product manager, drew fire because of offensive remarks he had made in the past...

https://adage.com/article/tech/apple-ads-engineer-exits-after-backlash-over-racist-sexist-comments/2335826

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Connected TV is coming into its own as is commerce on social media...

https://adage.com/article/digital/5-newfront-takeaways-what-brands-should-know-about-amazon-youtube-tiktok-roku-and-more/2334186

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This Ad Age Studio 30 live panel with Neustar and MediaMath will focus on how brands can--fix chaos of data mismanagement and build a lasting strategy--in the new cookie-less world...

https://adage.com/article/ad-age-events/watch-live-1100-am-edt-how-fix-data-chaos-build-lasting-strategy-and-save-millions/2328886

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Oversight board explores questions about serving ads to followers of ex-president in social media exile...

https://adage.com/article/media/does-it-matter-if-facebook-advertisers-can-still-target-fans-trump/2333441

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Billie Eilish, social media marketing genius

Pop star Billie Eilish has been gearing up to release her new album, ---Happier...

https://adage.com/article/datacenter/billie-eilish-social-marketing-genius-plus-what-consumers-think-hyundais-question-everything/2336241

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Not long ago, corporate America considered taking political stands on issues including Black Lives Matter, white supremacy, racism, anti-Asian hate and climate change--the third rail of brand management. Now, a younger, diverse and more activist consumer base demands that brands choose a side---or ...

https://adage.com/article/cmo-strategy/brand-activism-brands-citizens/2332031

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In this week's Ad Age Creativity Top 5 most creative brand ideas, a--gassy gas initiative, a beer brand's spectacular 'fail' and more...

https://adage.com/article/special-report-creativity-top-5/watch-top-5-creative-brand-ideas-you-need-know-about-right-now/2335831

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The hands will be painted blue and numbered, as the online travel agency attempts to reconnect with travelers...

https://adage.com/article/cmo-strategy/odd-brand-swag-alert-expedia-gives-away-3d-printed-replicas-joe-jonas-hand/2332951

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Many shops target a September reopening,--but returning employees may find the physical space looks different...

https://adage.com/article/agency-news/how-and-when-agencies-are-coming-back-office/2333051

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Discover Financial Services is moving lead status for its creative account to--TBWA\Chiat\Day LA after working with Grey New York in that capacity for 15 months...

https://adage.com/article/agency-news/discover-taps-tbwachiatday-lead-creative-agency/2335761

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