SK enmove CEO Park Sang-kyu announces at ZIC Brand Day held in Seoul, on Sep. 5. [Courtesy of SK innovation] SK enmove Co. is preparing to enter the power efficiency market, which includes electric vehicle lubricants and data center thermal management, with its ZIC lubricant brand. The company aims to leap into a leading position in the power efficiency market, estimated to be worth 54 trillion won ($40.5 billion) by 2040, and go beyond the engine oil market.The strategy was unveiled during the company's future vision presentation event, ZIC Brand Day, on Tuesday.

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