Photo/Supplied. Folders in Kaitaia an unlikely - but successful - entrant to competitive retail appliance market. If ever there was a Kiwi underdog story, it belongs to the Walker family and Folders – the appliances, furniture, and technology company based in Kaitaia (yes, Kaitaia) taking on the 600-pound corporate gorillas of Harvey Norman and Noel Leeming. Why Kaitaia? Because that's where Ian and Anne Walker were dairy farming at the time when The Warehouse opened a store in the town – and smaller local retailers began dying off.

https://www.nzherald.co.nz/sponsored-stories/kiwi-underdog-takes-on-the-giants/73ZTURMAFVBERP2IBFEXR5ZODI/

#nzherald