First-mover advantage may be gone, but card companies eager to retain loyal customers A customer uses Apple Pay to make a payment at a local fast food restaurant in Seoul. (Lee Sang-sub/The Korea Herald)Apple Pay, having launched its service in Korea in March with Hyundai Card as its initial partner, is expected to extend its reach by adding new local partners.According to industry sources, three leading credit card issuers here -- Shinhan Card, KB Kookmin Card and BC Card -- have submitted letters of intent to collaborate with Apple Pay.

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