High prices drive consumer spending to make wiser choices in the UKCustomers shop for groceries at Sainsbury's supermarket in London, Britain, 14 August 2023. According to a research by consumer rights group 'Which?', the cost of basic food items including milk, cheese, butter and baked goods has gone up by more than 30 percent since 2021, disproportionately affecting low-income households to cope with food inflation. EPA/TOLGA AKMEN

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