Samsung Electronics' rebranded retail shop Samsung Store is open in Seoul on Tuesday. (Samsung Electronics)Samsung Electronics said Tuesday its retail store brand Samsung Digital Plaza will be renamed as Samsung Store from Wednesday – the first revamp since the brand was launched in 2000.In addition to some 360 retail stores nationwide, all shops within department stores and large supermarket chains will also carry the new name, the company said.Samsung said the rebranding aims to liven up its corporate image by focusing more on younger brand names such as Galaxy, Bespoke, SmartThings and Lifestyle TV.

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