Videos of people trying out Trader Joe's new frozen gimbap product are going viral on social media. [SCREEN CAPTURE] Trader Joe's newly launched frozen gimbap product is taking the U.S. market by storm. The seaweed-wrapped rice rolls became a sell-out sensation shortly after their introduction in early August. Videos of the U.S. grocery chain's new cult-favorite have gone viral on social media, including a TikTok video of a Korean mom and daughter living in the United States trying out the frozen dish that garnered 8.

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