like "i before e, except after c" - to help remember something, and wondered why it worked so well? New research led by Northwestern University Ph.D. student Matias Fernandez-Duque and Viorica Marian, the Ralph and Jean Sundin Professor of Communication Sciences and Disorders, sheds light on why overlapping sounds stand out in our memories. According to the study, which was published Wednesday, August 16 in the journal Science Advances, people remember words better if they overlap phonologically with a target word (meaning they have similar sounds, but different meanings).

https://www.miragenews.com/overlapping-sounds-bolster-memory-tortoise-or-1068292/

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