The YouTube Brandcast Upfront 2023 saw the video-sharing platform bet big on Google AI along with YouTube Select introducing new options for CTV advertisers and content viewers, across the globe. In a company blogpost encompassing the event's highlights, YouTube announced two new developments for its streaming offering, YouTube Select, which includes bringing 30-second non-skips and new Pause experiences on CTV. 'We know that running longer-form creative on the big screen aligns with your objectives, and allows for richer storytelling.

https://bestmediainfo.com/2023/05/youtube-announces-new-updates-for-ctv-advertisers-gives-major-push-to-ai

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