(Yonhap Interview) LG Electronics-brand reinvention(Yonhap Interview) LG Electronics seeks to build personality to become iconic brand SEOUL, July 5 (Yonhap) -- The circular red LG emblem is now moving: the simpler, animated face nods, smiles and even winks. The digital logo is part of LG Electronics Inc.'s brand reinvention campaign to liven up its brand identity to appeal to a younger audience. The campaign's goal is not about making a bold brand turnaround, but to create a cohesive corporate identity that can help enhance consumers' recognition of the traditional home appliances maker, Kim Hyo-eun, vice president at the company's global marketing center, said in a recent interview with Yonhap News Agency.

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