World Wrestling Entertainment Inc will combine with Endeavor Group-owned mixed martial arts franchise UFC to form a new, publicly listed entertainment giant valued at about $21 billion, the companies said on Monday. The deal unites two of the biggest names in wrestling and entertainment and caps a months-long sale process for WWE, overseen by its co-founder and executive chairman Vince McMahon who returned to the company's board in January. 'This is a once-in-a-lifetime opportunity to bring together two leading pure-play sports and entertainment companies,' Endeavor CEO Ari Emanuel said in an investor presentation, describing the deal as a 'transformational step' for Endeavor.

https://sports.inquirer.net/504041/wwe-ufc-to-merge-into-21-billion-entertainment-giant

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