With its data-driven approach and measurable outcomes, performance marketing promises to deliver a higher return on investment (ROI) than traditional advertising methods. However, lurking in the shadows of this dynamic industry is a pervasive threat known as ad fraud. Ad fraud poses a significant challenge to the integrity of performance marketing, siphoning off billions of dollars annually and eroding the trust between advertisers and their audience. Ad fraud is not a monolithic phenomenon; rather, it takes various forms, each with its own modus operandi.

https://bestmediainfo.com/2023/09/unmasking-ad-frauds-lurking-from-the-shadows-in-performance-marketing

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