Product: AI language proficiency assessmentsFounders: Eitan Noiman, Chanan Kupietzky Before we even begin our interview, the first thing Eitan Noiman, co-founder and CEO of Speak, an Israeli startup developing an AI-based online test of English proficiency, does is apologize for his accented English.Noiman's story, and that of his co-founder Chanan Kupietzky, begins in the IDF's elite Duvdevan unit, where the pair served together for five years and became close friends. While Kupietzky comes from an American family and speaks English like a native, Noiman doesn't.

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