KUALA LUMPUR, Jan 20 — A research conducted by Iman Research said it found that the Malay community's voting patterns during the 15th general election were "the most diverse", and not as easy to pigeonhole.The think tank pointed out that pre-election, there was a prevalent sentiment that "Malay rights were being eroded and that Islam is under threat by non-Muslims" — which led to the situation where numerous ethnic-based political parties were fighting over the same demographic, the Malays."This has led to the rise in ethnoreligious based campaigning where each political party tried to outdo the other.

https://www.malaymail.com/news/malaysia/2023/01/20/study-malay-votes-in-ge15-not-a-monolith-but-discourse-dominated-by-anti-dap-sentiment/51154

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