South Australia's new tourism campaign will hit television screens for the first time this weekend, when it airs during the broadcast of the AFL Grand Final targeting the state's biggest interstate market. The new campaign launched today on the back of record new data released by Tourism Research Australia this week showing total visitor expenditure in South Australia in the 12 months to June 2023 hit $9.9 billion - a new all-time high for the state. Featuring some of the state's tourism icons, the new campaign calls on visitors to 'Travel Our Way' - an appeal to both come to South Australia and to experience a uniquely South Australian way of travelling.

https://www.miragenews.com/south-australias-new-tourism-campaign-launches-1093463/

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