Researchers examine whether provocative social media posts are an effective way for new businesses to engage audiences online. Engaging an audience in the hyper-competitive world of online social media content is a big challenge for any new business venture. One strategy, adopted by established "superstar entrepreneurs" such as Elon Musk, is to post provocative comments on Twitter. Twitter tantrums: Billionaire entrepreneur Elon Musk, (pictured) who has 149 million followers, is famed for his provocative tweets.

https://www.miragenews.com/should-start-ups-tweet-like-elon-to-get-1055692/

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