Spice Road celebrates South Asian cuisine, culture and the inspirational people working to keep tradition alive. The creation of a new four-part PBS food and travel series focused on South Asian cuisine had Oscar-nominated filmmaker Sami Khan and Indian American actor/writer Rupak Ginn making a pit stop at Roanoke's very own Taaza Indian Cuisine. Spice Road follows Ginn as he ventures across the United States to meet hardworking restaurateurs who are serving up dishes that pay homage to the traditions and customs of their South Asian roots.

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