The radio industry is optimistic about generating 35-40% of its annual revenue during the current festive season. This year, the industry's enthusiasm is particularly high due to the concurrent cricket season and the approaching Assembly and general elections, which are anticipated to contribute significantly to their earnings. As the festive season coincides with the cricket World Cup, radio broadcasters anticipate a rise in consumer demand and increased spending across various sectors, leading to a boost in advertising expenditure (adex).

https://bestmediainfo.com/2023/09/radio-players-expect-to-rake-in-3540-of-annual-revenue-during-festive-season-2023

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