MSNBC's Primetime Demo Weekend Ratings Hit All-Time Low
newscatcher
2021-10-21 20:30
MSNBC's Primetime Demo Weekend Ratings Hit All-Time Low
MSNBC's weekend programming overhaul has yet to result in a ratings triumph. In fact, in primetime on the weekends, the cable news channel is at an all-time low in ratings among the advertiser-coveted age demographic of 25 to 54, according to Nielsen Media Research data. Ultimately, CNN's advantage over MSNBC in total average viewers for the period is 107% and its demo advantage of 240%. Fox News' total average advantage is 346% and in the demo, it's 393%. Here's how the numbers shake out for September: From 8 p.

https://www.thewrap.com/msnbc-weekend-primetime-demo-ratings/

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