Lightricks acquires Popular Pays in deal valued at tens of millions of dollars
newscatcher
2022-03-24 17:30
Lightricks acquires Popular Pays in deal valued at tens of millions of dollars
Lightricks, which develops a platform for content creators and developers of leading photo and video editing tools, announced the acquisition of Popular Pays, a Chicago-based software company that connects brands with creators. The sum paid by Lightricks was not revealed but is estimated to be in the tens of millions of dollars.'This announcement is a first step in Lightricks' strategy to become a single resource for creators and brands alike, bringing together advanced tools and monetization opportunities for creators and providing brands access to the largest community of content creators across the globe, large and small,' Lightricks said in a statement.

https://www.calcalistech.com/ctechnews/article/bkjgkttfq

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