What you need to pay for one ticket to watch one movie, you can pay for an OTT platform's monthly subscription that will have several movies and TV shows in it. The telecom operators in India earn very less on average from each consumer compared to what other telcos in foreign lands do. It would be safe to assume that the presence and growth of OTT platforms have been taking a lot of money away from the theatres. While India and the world saw a meteoric rise in the growth of OTT (over-the-top) content platforms, there's something else that has been slowly dying - theatres/multiplexes.

https://telecomtalk.info/is-ott-the-reason-why-most-bollywood/559824/

#telecomtalk