Retail media will gain further prominence and capture a larger proportion of advertising expenditure in the times to come. According to GroupM's This Year, Next Year 2022 global end-of-year forecast, retail media in India was estimated to be at $551 million in 2022 and is expected to nearly double by 2027. Globally, retail media, one of the fastest-growing segments of the advertising industry, was estimated to reach $110.7 billion dollars in 2022. In such a scenario, retail media will continue to pursue strategies that will assist it in ascending the sales funnel, particularly in CTV, stated Wavemaker's recently launched first edition of Spotlight 23 report.

https://bestmediainfo.com/2023/01/increased-investment-in-retail-media-to-fuel-growth-of-ctv-and-live-sports-vishal-jacob-of-wavemaker-india

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