First published OCT 10, 2023 Updated 45 minutes ago Election 2023 Political ads focusing on the gains you'll get from voting are more persuasive than ads that focus on the losses you'll incur if you don't vote Opinion: What do you have to gain this election? Maybe the better question is: what do you have to lose? You may have asked yourself these questions in the lead up to this election. If you did, you're not alone. Armies of political advertisers, candidates, and campaigners have been asking too.

https://www.newsroom.co.nz/ideasroom/how-political-ads-influence-voting

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