DaMENSCH has launched a new campaign titled #SoSoft, which throws light on some rarely acknowledged facets of men. While men have traditionally been considered an epitome of strength and toughness, we often tend to overlook or ignore their emotional and vulnerable sides, as per the company statement. The 30-day campaign by DaMENSCH encourages men to own their ‘soft' side, capturing it accurately in a series of videos released as part of the drive. Anurag Saboo, Co-founder, DaMENSCH, said, 'Instead of being preachy about the issue, the campaign appears funny and humorous, even as it asserts that it's perfectly alright to not hold up for once.

https://bestmediainfo.com/2023/09/damensch-s-new-campaign-empowers-men-to-embrace-their-vulnerable-and-emotional-sides

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