SHANGHAI: Only a few months after beginning her career as a livestream sales host in January, Zhang Jinyu, 28, a former model and blogger with a master's degree in fashion management, had clocked hundreds of hours of broadcasting time working with brands such as YSL Beauty. A day in the life of a livestreaming host like Zhang can include more than six hours of talking almost non-stop to camera, time spent on hair, make-up, and on post-broadcast debriefs. Despite the demanding schedule, Zhang is one of millions of young Chinese people, who are facing record youth unemployment of more than 21%, attempting to forge livestream sales success stories on platforms such as Alibaba's Tmall and Taobao and Bytedance's Douyin - TikTok's Chinese sister site.

http://klse.i3investor.com/web/blog/detail/future_tech/2023-08-15-story-h-242793390-China_s_livestreaming_attracts_young_hopefuls_as_competition_grows

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