Bajaj Electricals, the consumer appliances company, has unveiled its latest brand positioning – Bajaj: Built For Life. The brand has also released a film encapsulating its brand promise that complements the lives of its modern-day consumers. This is a large-scale transformation campaign for the brand backed by consumer insights, innovation, and robust R&D capabilities to offer a strong product portfolio to enhance the customer experience. Bajaj takes pride in being in tune with the consumers' changing tastes and preferences and invests in R&D that helps translate need gaps into products.

https://bestmediainfo.com/2022/10/bajaj-electricals-unveils-revamped-brand-positioning-bajaj-built-for-life-through-its-new-campaign

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