Shahrukh Khan's – Jawan is the first Bollywood flick to feature a brand - Asian Paints through Whisper Media's brand integration solutions via ICA. Red Chillies Entertainment partnered with Whisper Media for Jawan to leverage its tech expertise in digital brand integration to incorporate Asian Paints's brands - Hydroloc and Royale Glitz in the post-production stage of the movie. Amit Syngle, MD and CEO, Asian Paints, said, 'Jawan is undoubtedly the most anticipated movie this year and we are certain the movie will have a reach like never before.

https://bestmediainfo.com/2023/09/asian-paints-joins-forces-with-jawan-for-hydroloc-and-royale-glitz-brand-integration

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