Sales trends in breakfast foods suggest that Tony the Tiger and Toucan Sam may be looking for new work in the future. The Wall Street Journal reports that the top players in the cereal industry—Kellog, Post Holdings, and General Mills—have seen declining sales in recent years, and expect the trend to continue. Other than a significant (5.2%) sales bump in 2020, when more people ate breakfast at home during the pandemic, sales have been on a downward trajectory, falling 8.7% in 2021 and another 3.

https://www.newser.com/story/340200/are-we-nearing-the-end-of-breakfast-cereal.html

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