(RNS) — Jon Lee has some words for evangelical leaders who argue that Christian ethics like kindness, honesty and loving your neighbor don't apply to culture-war politics. 'Good luck,' said Lee, a principal at Lerma, a cross-cultural advertising agency based in Dallas. Lee is one of the chief architects of the 'He Gets Us' campaign, a $100 million effort to redeem Jesus' brand from the damage done by his followers, especially those who say one thing and then do another. Launched earlier this year, ads featuring black-and-white online videos about Jesus as a rebel, an activist or a host of a dinner party have been viewed more than 300 million times, according to organizers.

https://religionnews.com/2022/10/10/a-100-million-ad-campaign-wants-to-fix-jesuss-image-his-followers-remain-a-problem/

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