Taylor Swift has brought a new market to the NFL, where girls and young women are being introduced to the sport and feel comfortable within it, potentially for the first time.

https://www.theage.com.au/sport/nfl/the-taylor-effect-more-women-than-ever-are-watching-nfl-it-s-bringing-in-a-huge-profit-20240130-p5f0zr.html?ref=rss&utm_medium=rss&utm_source=rss_feed

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