With Travis Scott, no creative choice is obvious or predictable. In fact, he didn't even want his first album to be released on CD, still the standard format of the day in 2015. "I wanted to put my album on a USB and sell it with action figures," he tells Adweek. "But even then, people...

https://www.adweek.com/creativity/travis-scott-doesnt-like-branding-or-marketing-but-hes-so-damn-good-at-both/

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