Streaming Deals Key to Upfront Ad Sales as Networks Gun for Price Hikes
alphanewsstream
2021-05-15 17:30
Streaming Deals Key to Upfront Ad Sales as Networks Gun for Price Hikes
The largest TV networks are getting ready to snare billions of dollars from Madison Avenue. And lose them, all at the same time. Expectations are high for the industrys annual upfront, when TV networks try to sell the bulk of their commercial inventory for the upcoming season. With the coronavirus ...

https://variety.com/2021/tv/news/peacock-hbo-max-nbc-cbs-upfront-ad-sales-1234973899/

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