Impossible Foods, fresh off its first national ad campaign aimed at hard-core meat lovers, will be targeting younger consumers next with its launch onto school menus this fall. The brand announced today that it has received "child nutrition labels" from the U.S. Department of Agriculture, clearing a...

https://www.adweek.com/brand-marketing/impossible-now-has-a-new-venue-for-its-faux-meat-school-lunchrooms/

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