In the coming months, we will witness advertisers taking a hybrid approach comprising of mass marketing using traditional channels as well as a hyper localised and targeted marketing using digital mediums such as OTT...

https://www.financialexpress.com/brandwagon/writers-alley/how-ott-will-be-the-new-advertising-platform-for-advertisers-to-reach-their-consumers/2251047/

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