with the pandemic and lockdown, there were a number of changes in media consumption and advertising. The TV upfronts which began in the 1960s will continue for the time being.with the pandemic and lockdown, there were a number of changes in media consumption and advertising. The TV upfronts which ...

https://www.forbes.com/sites/bradadgate/2021/05/04/after-a-year-of-media-disruption-the-tv-upfronts-remain-unchanged-how-long-can-it-last/

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