Oscars sob stories, moon munchies,--a--vaccine 'drive' and more...

https://adage.com/article/special-report-creativity-top-5/watch-live-11-am-edt-top-5-creative-brand-ideas-you-need-know-about-right-now/2332026

#adage

Financial regulators are looking at how the fake name change to Voltswagen might have influenced its share price, according to Der Spiegel...

https://adage.com/article/cmo-strategy/volkswagen-under-sec-investigation-april-fools-prank-reports/2332331

#adage

Launched with the help of a Super Bowl ad in January 2020, consumers soon turned their attention to "essential" Coke products once the--pandemic began...

https://adage.com/article/cmo-strategy/coca-cola-energy-axed-us-after-sluggish-sales/2336126

#adage

Just one ad impression won't cut through the noise, but overexposure to the same ad can turn consumers off. With video ad sequencing on YouTube, campaigns can be optimized to drive higher frequencies for maximum impact than with a single asset, while boosting brand lift, view rates and completion ...

https://adage.com/article/google/how-googles-media-lab-boosts-youtube-ad-results/2335796

#adage

At the NewFronts, the e-commerce giant touts its exclusive game deal and a new guaranteed way of buying ads...

https://adage.com/article/media/amazon-makes-most-its-nfl-bragging-rights-appeal-brands/2332691

#adage

The spot from the upstart electric car maker will tout its push to make the first EV with 500 miles range...

https://adage.com/article/cmo-strategy/tesla-rival-lucid-motors-stalks-elon-musks-snl-appearance-ad-during-show/2334401

#adage

As digital shopping journeys get shorter, brands need to consider where to place their media investments online. Increasingly shoppers are purchasing in the same place where they---re researching---which opens opportunities to spread ad spend across the purchase funnel. Here are four reasons why ...

https://adage.com/article/slickdeals/four-reasons-why-brands-need-partner-e-commerce-sites/2332956

#adage

Leanne Fremar discusses role of bank branches and breaking through the clutter of digital startups...

https://adage.com/article/ad-age-video/watch-jpmorgan-chases-chief-brand-officer-connecting-digital-focused-consumers/2335031

#adage

After a year of being physically remote,--collaboration and culture take on outsized new meanings...

https://adage.com/article/agency-news/agencies-are-redefining-what-it-means-work-together-post-pandemic-world/2334366

#adage

WPP's Grey has promoted Javier Campopiano, its chief creative officer Europe and creative chairman U.K., to the new role of global creative partner.----

He will also take on a--new--role driving the creative output on a ---major global assignment-----at WPP, working with Global Chief Creative ...

https://adage.com/article/agency-news/grey-promotes-javier-campopiano-new-global-creative-role/2334486

#adage

For the month of May, Asian American Pacific Islander Heritage Month, we asked an array of industry AAPI talents to share significant projects from their careers...

https://adage.com/article/news/celebrating-aapi-creative-excellence/2334411

#adage

The reality TV star positions herself as a ---compassionate disruptor--- in her run for governor of the Golden State...

https://adage.com/article/campaign-trail/watch-caitlyn-jenners-epic-substance-free-first-campaign-ad-caitlyn-california/2332941

#adage

Out-of-home and augmented reality activations headline the group's NewFronts offerings...

https://adage.com/article/special-report-newfronts/verizon-media-makes-its-pitch-advertisers-following-sale-apollo/2333066

#adage

Mtn Dew (Mountain Dew) wants you to know that spicy chicken and Mtn Dew is ---the perfect combo...

https://adage.com/article/hot-spots/watch-newest-commercials-tv-hellmanns-mtn-dew-mint-mobile-and-more/2333271

#adage

Welcome to Ad Age---s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's--the link--to sign up for our Wake-Up Call newsletters.Mark your calendars

May is Asian American Pacific Islander Heritage Month, ...

https://adage.com/article/news/creative-leaders-kick-aapi-heritage-month-and-tracking-cookies-was-never-great-tuesday-wake-call/2332706

#adage

Consumers are--worried about having personal data collected, but aren't taking measures to stop it...

https://adage.com/article/digital/apple-ios-145-users-might-be-more-amenable-being-tracked-brands-ad-age-harris-poll/2332906

#adage

--

Truly Connected

Presented by Verizon Media

Register here to watch the full event recording

Across our industry ecosystem, advertisers and publishers are having to navigate ongoing and upcoming identity and consumer privacy headwinds. Some look at 2021 and beyond and see an impending identity ...

https://adage.com/article/media/how-brands-can-turn-data-chaos-marketing-opportunities/2332936

#adage

Historically overlooked by buyers, diverse audiences---and the networks they watch---are no longer an optional,--"nice to have" ad strategy component...

https://adage.com/article/special-report-tv-upfront/5-multicultural-media-brands-watch-during-2021-upfront-season/2332901

#adage

Interior designer and Instagram-famous plant enthusiast Hilton Carter promotes his limited-time greenery collection, coming to Target on May 14...

https://adage.com/article/hot-spots/watch-newest-commercials-tv-ll-flooring-target-skillshare-and-more/2334351

#adage

Welcome to Ad Age---s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Auto brands stalk Musk on SNL

Elon Musk---s appearance as host of--"Saturday ...

https://adage.com/article/news/electric-auto-brands-stalk-elon-musks-snl-stint-dogecoin-plummets-value-monday-wake-call/2334426

#adage

In recent weeks, major studios and networks have refused to work with the 90 or so journalists who make up the Hollywood Foreign Press Association...

https://adage.com/article/media/nbc-drops-golden-globes-over-its-poor-diversity-record/2334656

#adage

TikTok is making a run for the younger generation, and is developing more channels through which brands can sell...

https://adage.com/article/media/tiktok-and-snapchat-battle-gen-z-instagram-trails-kids/2334756

#adage

This Ad Age Studio 30 live panel with Analytic Partners--and Cox Communications will focus on strategies to uncover opportunities to grow customer connections in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR and growing consumer privacy demands...

https://adage.com/article/ad-age-events/watch-live-may-17-1230-pm-edt-future-proofing-marketing-measurement-uncover-opportunities/2333171

#adage

James Harden, Naomi Osaka and other star athletes make cameo appearances in the latest from Bodyarmor...

https://adage.com/article/hot-spots/watch-newest-commercials-tv-tylenol-bodyarmor-att-and-more/2333711

#adage